The “beautiful game” is here, and for many, the matches will be broadcast early in the morning. But, soccer fans are a very special breed: many will wake up, put on their jerseys and prepare their game face to cheer on their team. These die-hard fans deserve a strong cup of coffee to keep them going and Toyota’s Tundra Power will come to the rescue.
Over the next four weeks, Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of joe. Toyota traveled to the coffee region of Veracruz, Mexico, with a top coffee producer to bring one of their strongest blends that embodies the spirit of Tundra.
In collaboration with World Foods & Flavor—U.S. importers and distributors of coffee— Toyota chose one of their special blends made with 100% Mexican Robusta and Arabica coffee beans, creating an intense roast inspired by Tundra’s relentless spirit.
Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Toyota Latino social media channels will amplify the promotion, where hard-working fans can use #TundraPower and #Ad to obtain their own coffee at home (while supplies last).
Take a sip and experience Tundra Power . . . And may the best team win!
About Toyota: We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles.
Connect with Toyota USA online:
Visit the Toyota WEBSITE: http://bit.ly/ToyotaSite
Like Toyota on FACEBOOK: http://bit.ly/ToyotaUSAFB
Follow Toyota on TWITTER: http://bit.ly/ToyotaTwitter
Follow Toyota on INSTAGRAM: http://bit.ly/ToyotaInsta
+1 Toyota on GOOGLE+: http://bit.ly/ToyotaUSAGplus