NAMM 2016 opens: More Creativity, more Technology, more global and a search for new business models.
The largest NAMM ever opened today in the Anaheim Convention Center, across the street from Disneyland, and was as a packed as a Star Wars sneak preview at midnight. A NAMM staffer told me that he stopped counting the number of attendees at 90,000 – and that didn’t include media, security and many, many chocolate chip cookies. As usual, the convention center and surrounding hotels were awash with artists, producers, technicians and...