Sana Jardin Tests The Business Impact Of Being Driven By A Social Mission

Posted By Gypset Magazine on May 3, 2018

Can providing economic opportunity persuade consumers to purchase perfume? That’s the question Sana Jardin is attempting to answer. The fragrance brand that launched at Harrods Salon De Parfums last August and is slated to enter the new Harvey Nichols in Qatar shortly before heading to Liberty London and Cult Beauty in the summer has a social mission at its core. In a model dubbed Beyond Sustainability, Sana Jardin partnered with the...