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“Dime si conmigo quiere hacer travesuras”
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Reggaeton music has grown tremendously since its inception over a decade ago. In 1981, in Boston, Massachusetts, was born the pioneer of this genre: Nick Rivera Caminero, better known in the industry as Nicky Jam, who as a child moved with his family to Puerto Rico, where he became interested in music.
Nicky Jam was recognized by DJs in Puerto Rico, with his first album “Diferente a Los Demás” (“Different from the Others”), recorded when he was 11 years old. Since then he started to see the music as a professional career.
He reached the height of his career achieving several radio hits including: “Yo No Soy Tu Marido” (“I’m Not Your Husband”), “Me Voy Pal Party” (“I’m going to the Party”), “Fiel a Tu Piel” (“True to Your Skin”), and “La Combi Completa” (“The Complete Combo”); amongst others. Jam traveled around the world and became one of the largest exponents of this genre.
When his career was at the highest level, his life took a major and very detrimental twist: Nicky was sent to prison forcing him to walk off the stage and falling into a severe and absolute depression. Three years later, after believing he was destined to perform in local bars doing covers, Nicky received an offer for a gig in Colombia. He decided to settle in Colombia, Nicky found there his second chance in life, not only in music but also found a refuge to cleanse his soul and body from bad influences such as drugs and alcohol.
In 2012 with an improvised, low-budget music video, Nicky Jam earned over 15 million views on YouTube and so was he began his return to the stage and the music industry. A year later, he returns with a new image and stronger than ever. He conquered radio with five consecutive hit songs: “Piensas en mi” (“You think of me”), “Curiosidad”(Curiosity), “Juegos Prohibidos” (Forbidden Games), “Voy a beber” (I’m going to drink) and “Travesuras” (Mischief). Nicky Jam earned over a 3,000% increase in his social media networks. placing him as one of the most followed and beloved urban artist.
In 2015, Nicky Jam was feeling fully recovered as a person and as an artist, he began to set new goals in the musical plane and decides to conquer the international market. The decision came with rewards. Was In 2015 when Nicky Jam totally consolidated his career, after releasing his most acclaimed hit “El Perdón” (“Forgiveness”).
The song transcended without question. He achieved a record number of one million views on his YouTube channel the release day, establishing this song as an international anthem.
On March 21, 2015 “El Perdón” reached the number one position onBillboard’s Hot Latin Songs, spent 26 weeks on the top of the list, and became the second act spending more weeks in the first place. The success also led him to receive his first Latin Grammy in November and a Europe tour the same year.
Nicky Jam kicked off the 2016 even stronger. For first time, he performed at Viña del Mar international festival in Chile where he was awarded with two gulls, gold and silver. He won three Premio Lo Nuestro and was announced finalist for eleven categories for the 2016 Billboard Music Awards.
Also, Nicky kicked off ‘The Fenix US Tour’ with sold out shows in every city that he performed. He is the first urban solo act that have tour in United States and sold out shows in a decade.
Nicky Jam’s new single, “Hasta el Amanecer” (‘Til Rise) has become the anthem of 2016. The song already reached the No.1 spot on Billboard’s Hot Latin Songs chart and since the video released, it has over 190 million views.
The return of Nicky Jam continues making history in a genre that was classified as lost by their type of lyrics, but this pioneer came to show that people in the neighborhood also have feelings.