Indie Beauty Expo LA is coming in in less than 5 days with the best in indie beauty, new brands and products hitting the beauty scene—before everyone else.
Bringing together retailers, press and consumers, IBE LA will host brands that are launching for the first time, brands from overseas that are debuting in the U.S., and veteran indie brands revealing new products.
Below are just a FEW brands launching in one way or another at SHOP INDIE + TRADE INDIE January 24-25.
CLEANTAN USA | Launching Brand
CLEANTAN USA hand-selects pure and potent raw ingredients from nature to in-house hands-on fulfillment and goes the extra mile for their customers. They call it “farm to beauty counter”, to make sure every inch of your tan is going to be high quality, non-toxic, and deliciously bronzing. CLEANTAN USA created a plant-based antioxidant rich formula called A TAN WITH BENEFITS® that pairs perfectly with your favorite lotion, cream, or serum.
LANIMA | Launching Brand
LANIMA touches all the notes—potent, principled, and pure—to meticulously wildcraft a clean line of skin-loving formulas, harnessing only the purest of organic and wild-harvested, ethically-sourced ingredients. Each ingredient is picked at the highest efficacy in its native source— to preserve both potency and the community it sustains.
VITRUVIAN MAN | Launching Brand in Honk Kong and US
Vitruvian Man’s organic grooming products look after the special requirements of male skin, which is inherently tougher than female skin but nevertheless exceptionally delicate. They’ve created a revolutionary formula that works without harmful chemicals and leaves male skin refreshed and nourished for a revitalized look. An important part of Vitruvian Man’s advanced skincare technology is to respect the environment and refrain from any form of unethical testing.
DA LISH COSMETICS | Launching Brand
Da Lish Cosmetics was created to bring you simple enhancements to your natural beauty using organic based ingredients with no harsh chemicals. Full of antioxidants so your skin benefits from its use over time. Shea butter, rich in fatty acids, soothes and helps repair scars, while safflower oil softens texture.
TE MANA | Brand Launching in US from New Zealand
For Te Mana there is no greater place in the Universe than the Land of the First Light – Aoteroa New Zealand, a faraway, pristine “Beauty Powerhouse.” In traditional Māori knowledge, as in many other indigenous cultures, everything in the world is believed to be related. They are passionate to back up everything they do with science while maintaining their core values and Tikanga Māori (Māori integrity) alive and intact.
SEPAI | Brand Launching in US from Spain
Sepai’s expertise combines the creation of ultra performing skincare products that mimic the effect of a personal trainer for the skin, without compromising the natural essence and the security of the formulation. Sepai offers customizable products to be designed based on your own personal needs.
BRYT Skincare (From the London Skincare Company Ltd.) | Brand Launching in US from UK
BRYT Skincare combines the ancient, well documented powers of essential oils with the most advanced methods of ‘Phytoscience.’ This technology extracts the purest of plant ingredients to cleanse, nourish and guard the skin. Their high-tech approach ensures that those naturally-derived plant extracts penetrate deep into the lower layers of skin to deliver their optimum effectiveness.
View a full list of exhibitors and map here.
