Honest to Goodness: Helping Families in Need The Honest Company is a subscription based, eco friendly and toxin free baby product and household item company founded by Jessica Alba with a philanthropic backbone. Jessica created the company because she cares passionately about helping families – ALL families – so she offers low prices without compromising the health and sustainability of her products, and with every product purchased, The Honest Company donates product, money, time, and effort to addressing critical health & social issues affecting children and families. You Buy – Jessica Gives! Honest to Goodness! Check out The Honest Company at https://www.honest.com/ give back and share the love!