#100PorCientoTu campaign stirs Latinos’ passion for trendsetting by partnering with top beauty and grooming influencers and experts. Celebrity groomer, Marcos “Reggae” Smith and International Plus Size Model Denise Bidot will keep millennial a la moda, offering their latest trends and tips.
#100PorCientoTu is a new campaign showcasing Latinos’ self-expression and individuality.Unilever is partnering with celebrity stylist Leonardo Rocco, celebrity groomer, Marcos Smith and international plus-size model and beauty influencer Denise Bidot and other notable influencers to keep Latinos a la moda and bring them the freshest beauty and grooming trends.This new campaign includes Unilever Personal Care brands for both, men and women.
Latinos are trendsetters, who believe that their personal style is their unique calling card. With #100PorCientoTu, Unilever is merging two Latino passion points – music and style – to inspire them to be their best selves, always.
#100PorcientoTu celebrates music as a source of inspiration for Latino’s style and self-expression by sponsoring Latin music concerts across the country, kicking off with an adrenaline-charged concert featuring Latin Grammy Award winning artist, Nicky Jam in New York City. Rock your best look and share your passion with #100PorCientoTu and check back for upcoming events.
Go to 100PorCientoTu.com to learn about the latest beauty and grooming trends and tips from our influencers and experts. Use #100PorCientoTu to ROCK your look and share your style.
Participating Unilever brands include: Dove, Suave, POND’s, TRESsemme, Caress, Degree and AXE
Marcos “Reggae” Smith
Marcos “Reggae” Smith works with numerous celebrities like Jason Derulo, Usher, Miguel, Knick’s player Carmelo Anthony and his work has been featured in various magazines including: GQ, L’Uomo Vogue, Vogue, Vibe, XXL, and the Source. Reggae became a Master Barber at the age of 18, at which time he was introduced to the entertainment business, and signed with his first agency. As Reggae’s reputation grew as a men’s groomer/stylist, he pursued his passion for editorial, print, and commercial work. He worked on numerous campaigns and then transitioned into working in music, sports and fashion.
Reggae’s work has also been showcased on
Born and raised in the Lower East Side of Manhattan, Marcos is a self-taught, professional groomer. His passion for haircutting began at the age of 12, cutting the hair of friends and relatives. He also has years of barbershop experience where he’s honed his skills, technique and style. He continues to work at the local barbershop where he started years ago. A place that services the community, giving a message to the youth that with perseverance, passion for your work, and a dream, will open up endless possibilities.
100PorCientoTú Marcos “Reggae” Smith Men’s Hair How-to
1. The “Pompadour”
This hairstyle that was originally named after Madame de Pompadour, King Louis XV mistress, but was popularized in the 60s by Elvis Presley. The style is commonly worn with short sides, with the hair swept upwards and backwards.
- Hair is usually cut shorter on the sides with a fade leaving the hair anywhere from 3″or longer on top.
- Dampen the hair with water, then dry it a bit so that the hair isn’t dripping wet.
- Take a bit of the Axe Extreme Hold Gel and work it into your fingertips and apply it to the hair, working it thoroughly through the hair.
- Use a hair comb and hair blower to lift the front up then I flip it to the back to get a slick back look.
2. The “Curly Messy Look”
Curls add texture, dimension and personality to the hair. Wear it down in this casual and effortless style and use product that add definition and prevent hair from frizz.
- Hair could be anywhere from 2-4″ long all around the head.
- Dampen the hair dry it a bit with a towel while still keeping it wet.
- Then apply Axe Matte Gel thoroughly through the head reaching the root of the hair to create a messy look.
- Massage the gel throughout the head even squeezing some areas at times to work the curls
3. The “Comb Over”
This timeless classic look has been a favorite of many men for decades, neatly combing the hair to the side starting from the hair part.
- This style consist of the hair being shorter on the sides than the top. On this cut the hair can be 2-3.”
- Dampen the hair and dry it so that it’s not dripping wet.
- Take an adequate amount of the Axe Styling Putty and work it through the hair.
- Take a hair comb and part the hair on the side with the part being visible and straight.
- Then take the comb and turn the hair to the side. As well as combing the side with the part downwards toward your ear, still keeping the hair part visible.
4. The “Cesar”
The Caesar haircut is a popular buzz cut and a favorite among many men due to its practical nature. The short length makes it easy to maintain and even easier to style.
- Hair should be very short and even all around, sort of a military cut (crew cut).
- Very low maintenance Latino men love this hair style because they can get up and go.
- This style also accentuates your facial features.
- Use a little a bit of the Axe Shine Pomade on this look to add shine and moisture to it.
Denise Bidot
Denise Bidot, the size 14, Puerto Rican and Kuwaiti, international plus-size model, TV personality, the voice and advocate for curvy women and self-love, can be recognized for her groundbreaking movements within the fashion industry. During New York Fashion Week 2014, Denise broke many barriers by becoming the first plus-size model to walk two runways for straight-size brands; CHROMAT and Serena Williams’ HSN fashion line.
In addition, Denise’s life was profiled in HBO’s ‘Habla Women,’ with other empowering stories of Latinas, which includes actress Gina Rodriguez, Cosmopolitan For Latinas Magazine’s editor-in-chief, Michelle Herrera Mulligan, and female boxer, Marlen Esparza. Denise was also featured as a mom on the web series with Yahoo! En Espanol titled “Mama vs. Mama. On the show, she conducted fun DIY projects and shared parenting tips with fellow Latin TV personality, lsolda Peguero.
At the age of 18, she decided to move to Los Angeles to further pursue her dreams of being an actor. After a few scenarios of casting directors requesting Denise to lose weight in order to gain leading rolls she decided to embark on a careen in makeup and enrolled in, Studio Makeup Academy in Hollywood, CA. Before she knew it, Denise was doing freelance makeup on photo-shoots and films. After a lucky break during a photo-shoot where she started to receive requests from clients to model for their clothing lines and shortly after she became a part of a well-known modeling agency and moved to New York.
Currently, lives bicoastal between New York and LA balancing her role as model, a mom and her position as a relatable influencer. She is focused to continue spreading the message of self-love and confidence.
100PorCientoTú Denise Bidot’s Top Beauty Tips
- Always make sure your skin is moisturized (face and body). I love POND’S® Rejuveness Anti-Wrinkle Cream, which contains vitamin E that helps maintain the healthy appearance of my skin. You have to rub it in your fingers and warm it up and then apply by patting it into your skin. It’s the best for dry skin and with how much a travel, I have found it to be the only one that helps maintain my skin glowing.
- When tired, under eye masks are my saving grace! I learned to put them in the freezer the night before and then put them on for 30 minutes to reduce puffiness. It’s like magic. I also make sure to clean my face with hydrating soap like the Dove Beauty Bar, which contains ¼ moisturizing cream and maintains my skin radiant.
- I used to not leave the house without putting mascara on, until I found a magical eyelash curler. Now I curl them in the morning and “boom,” wide awake look without any need for makeup. A curled lash changes the eye shape and makes the eye look bigger.
- I have always been a rebel when it comes to switching up my hair, but I couldn’t have done it without coconut oil. I apply the Suave Professionals Coconut Oil Infusion Damage Repair Oil Treatment and leave it in my hair at least once a week for an hour, to keep my stands shiny and strong, and it smells amazing!
- Don’t forget to turn on some music while getting ready. I love to set a tempo by listening to good music when I wake up or I am getting ready for events. Sometimes we forget how big of an effect music has on our mood, so I always love to get the good vibes going by listening to music.
