Subscribe to our mailing list

* indicates required
Close
Wellness | Gypset Magazine

Wellness

Sana Jardin Tests The Business Impact Of Being Driven By A Social Mission

Posted by on 11:39 am in Beauty, Consciousness, Featured | 0 comments

Sana Jardin Tests The Business Impact Of Being Driven By A Social Mission

Can providing economic opportunity persuade consumers to purchase perfume? That’s the question Sana Jardin is attempting to answer. The fragrance brand that launched at Harrods Salon De Parfums last August and is slated to enter the new Harvey Nichols in Qatar shortly before heading to Liberty London and Cult Beauty in the summer has a social mission at its core. In a model dubbed Beyond Sustainability, Sana Jardin partnered with the organization Nest to incorporate byproducts of fragrance production in marketable items such as orange blossom water and organic compost to increase the income of women in Morocco harvesting the fragrance ingredients. “Coming from a non-profit background, I felt the word sustainability really didn’t have meaning anymore. I know that it means engaging in fair-wage practices and leaving a net neutral impact on the environment, but, in 2018, we can do more,” says Amy Christiansen Si-Ahmed, a social worker turned founder and CEO of Sana Jardin. “If we are creative about the way we look at waste in the supply chain, we can enable people to flourish and not just maintain their current lifestyle.” The lifestyles of people in a country that’s often faraway geographically and psychologically for well-heeled customers plunking down big bucks for Sana Jardin’s scents, which are priced at $225 for a 3.4-oz. bottle, matter to the bottom line, according to Si-Ahmed. She estimates about 70% of customers care about the brand’s larger vision, while the product alone resonates with the rest. Rolando Stefanos Zabban, managing director and COO of Sana Jardin, details the effect of the mission on sales varies by region. “In the Middle East, even though people on the ground tell me that it’s slowly changing, the primary decision factor is what the fragrance smells like,” he says. “When you look at places like Europe and the U.S., you see millennial customers do want to make purpose-driven purchases, and they want to know about not only what goes into the product, but what a brand does behind the scenes to help the community in a meaningful way.” Sana Jardin can further contribute to the economic engine it’s revving up in Morocco if it furthers revenue growth. This year, the brand is on pace to generate 750,000 pounds or nearly $1.1 million at the current exchange rate. It’s intent on building a robust distribution network of retailers in countries that are hotbeds for the fragrance business. On March 27, Sana Jardin will celebrate its launch in the U.S. with an event at Perfumariē in New York featuring a discussion entitled, “The Intersection of Luxury Fragrance and Social Impact.” “This is going to be a big year for us,” says Zabban. “What we would like to do is to be able to launch with a big retailer in the U.S., whether it is Barneys, Neiman Marcus or Nordstrom. Then, probably depending on when that happens and what sort of exclusivity we would put in place, we would be looking to work with another specialty chain like a Cos Bar. Cos Bar is modernizing quite nicely.” Sana Jardin currently sells seven fragrances. Its bestsellers are Berber Blonde, a floral scent spotlighting Moroccan orange blossom, and Revolution De La Fleur, a sultry mix of Madagascan ylang ylang, Moroccan jasmine, frangipani, rose, vanilla and sandalwood. Carlos Benaim, the master perfumer at IFF behind...

read more

Gressa Skin Sorts Through How To Grow And Remain The Same

Posted by on 2:41 pm in Beauty, Consciousness, Featured, Gallery, Wellness | 0 comments

Gressa Skin Sorts Through How To Grow And Remain The Same

The green beauty sector is filled with successful brands that started from humble beginnings. Gressa Skin is one of the more poignant examples. A Russian refugee who escaped severe anti-Semitism to settle in the United States during her teenage years, its founder Svetlana Zakharevich siphoned off her college loan funds to lay the groundwork for the brand that’s now a Credo staple and has stretched from skincare to wildly popular cosmetics. Manufactured in-house in Seattle, Zakharevich’s vision for her brand is to expand while not forgetting where it came from. “I want to never lose the integrity it began with. It’s a brand with the highest quality ingredients made with the highest intentions,” she says. “My ultimate goal is to never have to stress about explaining to our loyal customers why this change or that change was made.” Beauty Independent chatted with Zakharevich about scaling, selecting distribution partners, becoming a presence on social media, changing the brand’s name, hiring employees, departing Whole Foods and waving goodbye to toners. Tell us about the path that led you to Gressa. I was raised in Russia, and I came to the United States when I was almost 14-years-old to Seattle. My personal history is important to why Gressa is the way that it is. Being born and raised in the far east of Russia, the way that we treated ailments and thought about nutrition very much ties into Gressa’s history. When I came here, I was going to become a doctor. My academic background is in pre-med, health, wellness, nutrition and biochemistry. When I was nearly done with my [bachelor’s] degree, I realized I was more passionate about prevention than treatment when it came to health. Nutrition really inspired me and fired me up. I learned about ingredients and allergens. Then, I started really breaking down cosmetics ingredients, and it was shocking to me. I was a consumer who liked a certain aesthetic, and I was finding out that everything I had been using for years could possibly cause harm to the endocrine system or to the environment. Through that discovery came Gressa and the eight skincare formulas that are still around today. Why did your family leave Russia? We are Jewish, and there was a lot of discrimination. We are refugees and, when we came here, we had a white refugee alien card. My story is very much the story of the American dream. I have gone from being an immigrant to being an entrepreneur. What year did Gressa launch? Everything began in 2009, but it used to not be called Gressa. For two years, it was called something different that was tacky and awful. However, the formulas were the same. Going back further than that, it started with me making my own soaps. I used to cook soaps in the kitchen with lye, oils and water. That was my first obsession. I did farmers markets in 2011 with the soaps and the skincare. People would tell me they were amazing. That convinced me to invest in the products and the packaging. I repackaged with the packaging that I have today, and we went into Whole Foods. Whole Foods was my first major retailer. I really learned about how they verify ingredients. They visited my facility in Portland, where Gressa was conceived, and I got...

read more

Indie Beauty at Neiman Marcus

Posted by on 9:00 am in Beauty, Featured, Happenings | 0 comments

Indie Beauty at Neiman Marcus

Indie Beauty Expo, the world’s largest exposition of independent beauty brands, and Neiman Marcus, an icon of American retail, have teamed up again to expand and refresh our curated collection of indie beauty at neimanmarcus.com/indiebeauty. These incredible brands, represent some of the freshest, most innovative brands in indie beauty. The refreshed collection goes live online March 9, and to celebrate, we’re inviting you to experience the collection in person at a one-of-a-kind shopping event. Join us for our ShopTheExpo event at Neiman Marcus Fashion Island in Newport Beach, California, on Friday, March 9 and Saturday, March 10. Discover and demo the products, enjoy incredible gifts with purchase, and meet the inspiring founders behind these brands. You won’t want to miss this celebration of indie beauty! Learn more...

read more

Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands

Posted by on 9:00 am in Beauty, Featured, Gallery | 0 comments

Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands

After acquiring Level Naturals and Das Boom Industries a year ago, Wake Up To Beauty is positioning itself to be multibrand heavy hitter in the natural segment. Led by Celeste Bernabe and David Rosenblatt, former general manager for North America at Moroccanoil, the emerging beauty industry player aims to assemble a portfolio of three to five brands it can transform from underperforming gems to formidable powerhouses. Next year, Wake Up To Beauty is projecting its current lineup of two brands will generate $5 million to $10 million in sales. “We want to acquire and build niche brands that are disruptive and fill a need in the marketplace or make people think in a different way,” says Bernabe, previously a product development consultant and hairstylist. “We will look at the various categories in beauty – body care, skincare, makeup and haircare – for opportunities to fit under our umbrella.” Since it acquired Level Naturals and Das Boom Industries for undisclosed amounts, Wake Up To Beauty has been restructuring the brands and bringing them up to speed to handle customer growth. The Southern California company is moving into a 7,500-square-foot facility in Orange County, where it will produce goods in-house and scale manufacturing to meet demand. “I am interested in a clean, green lifestyle for myself and my family, and I identified with the transparency of Level Naturals. The manufacturing side is fairly new to me, but I love that we make everything, and it’s all done by hand in small batches,” says Bernabe. “That’s the core of the brand, and I really want to bring that story to light.” Launched in 2009, Level Naturals presently offers six products priced from $8 to $20: soap, bath bomb, shower bomb, body polish, soy candle, and room and body mist. Wake Up To Beauty is reintroducing the brand’s body polish in a clear bottle to allow customers to peek inside at its contents. On tap for Level Naturals is a clay mask that will premiere within six to eight weeks on the brand’s website. Going forward, Wake Up To Beauty plans to release a product about once a quarter. Bath bombs are Level Naturals’ biggest business driver. “Bath bombs are big right now, and we have natural bombs that may not turn your bath bright blue or bright pink, but have ingredients that are better for your body,” says Bernabe. “You still have the benefits of bath bombs, but you’re not sitting in synthetic fragrances.” Bernabe underscores Level Naturals has widespread appeal to women and men seeking natural products for themselves and their children. “It’s price point is geared to everyday consumers,” says Bernabe. “The brand was really designed for everybody to be able to make use of natural products.” Priced slightly higher than Level Naturals at $12 to $24, Das Boom Industries’ products include a wash, scrub, conditioner, shampoo, comb and lotion. The four-year-old brand is centered around destination-inspired scents. The scent offerings transport customers, who Bernabe describes as discerning male shoppers, to Denali, Kyoto, Detroit, Marrakesh, Bourbon County and the West Indies. The West Indies fragrance is the bestseller. Das Boom Industries and Level Naturals are focused on e-commerce at the moment, but Wake Up To Beauty has grander distribution aspirations for them. “When Level Naturals first started, it fit into natural grocers and natural stores online...

read more

Indie Beauty Expo, So Many Brands, So Many Launches!

Posted by on 11:08 am in Beauty, Culture, Featured, Happenings | 0 comments

Indie Beauty Expo, So Many Brands, So Many Launches!

Indie Beauty Expo LA is coming in in less than 5 days with the best in indie beauty, new brands and products hitting the beauty scene—before everyone else. Bringing together retailers, press and consumers, IBE LA will host brands that are launching for the first time, brands from overseas that are debuting in the U.S., and veteran indie brands revealing new products. Below are just a FEW brands launching in one way or another at  SHOP INDIE + TRADE INDIE January 24-25. CLEANTAN USA hand-selects pure and potent raw ingredients from nature to in-house hands-on fulfillment and goes the extra mile for their customers. They call it “farm to beauty counter”, to make sure every inch of your tan is going to be high quality, non-toxic, and deliciously bronzing. CLEANTAN USA created a plant-based antioxidant rich formula called A TAN WITH BENEFITS® that pairs perfectly with your favorite lotion, cream, or serum. LANIMA touches all the notes—potent, principled, and pure—to meticulously wildcraft a clean line of skin-loving formulas, harnessing only the purest of organic and wild-harvested, ethically-sourced ingredients. Each ingredient is picked at the highest efficacy in its native source— to preserve both potency and the community it sustains. Vitruvian Man’s organic grooming products look after the special requirements of male skin, which is inherently tougher than female skin but nevertheless exceptionally delicate. They’ve created a revolutionary formula that works without harmful chemicals and leaves male skin refreshed and nourished for a revitalized look. An important part of Vitruvian Man’s advanced skincare technology is to respect the environment and refrain from any form of unethical testing.   Da Lish Cosmetics was created to bring you simple enhancements to your natural beauty using organic based ingredients with no harsh chemicals. Full of antioxidants so your skin benefits from its use over time. Shea butter, rich in fatty acids, soothes and helps repair scars, while safflower oil softens texture. For Te Mana there is no greater place in the Universe than the Land of the First Light – Aoteroa New Zealand, a faraway, pristine “Beauty Powerhouse.” In traditional Māori knowledge, as in many other indigenous cultures, everything in the world is believed to be related. They are passionate to back up everything they do with science while maintaining their core values and Tikanga Māori (Māori integrity) alive and intact. Sepai’s expertise combines the creation of ultra performing skincare products that mimic the effect of a personal trainer for the skin, without compromising the natural essence and the security of the formulation. Sepai offers customizable products to be designed based on your own personal needs. BRYT Skincare combines the ancient, well documented powers of essential oils with the most advanced methods of ‘Phytoscience.’ This technology extracts the purest of plant ingredients to cleanse, nourish and guard the skin. Their high-tech approach ensures that those naturally-derived plant extracts penetrate deep into the lower layers of skin to deliver their optimum effectiveness. View a full list of  exhibitors and...

read more

Telluride Ski Resort To Host Summer Wellness Retreat Series In 2018

Posted by on 9:00 am in Beauty, Consciousness, Featured, Wanderlust, Wellness | 0 comments

Telluride Ski Resort To Host Summer Wellness Retreat Series In 2018

The Live Longer Retreat Telluride will feature groundbreaking wellness initiatives Is it possible to change your wellness lifestyle forever in one week? The short and sweet answer from Telluride is ‘yes.’ Throughout this summer, Telluride Ski Resort and The Peaks Resort & Spa will host a series of wellness retreats designed to provide attendees with cutting-edge knowledge and tools to revolutionize your lifestyle, and even preventing or reducing age-related ailments like dementia, heart disease, diabetes, some cancers and obesity. The goal? To ultimately prolong your life and overall happiness. Led by internationally-renowned internist and gastroenterologist Dr. Alan Safdi, the Live Longer Retreat program boasts a prestigious team of wellness, nutrition, bodyworks and fitness experts. The lineup of physician-run initiatives will include personalized one-on-one coaching and consultation with physical trainers and dietitians. “These retreats are simply unlike anything being offered out there right now. And it’s easy to make that claim, because there just isn’t,” Dr. Safdi said. “We provide the kind of meaningful education you should have gotten in school. Because the truth is, there is no “one thing” that is the ultimate answer for wellness. It’s a variety of components—eating right, exercising right, understanding how your body works, along with the kinds of questions you should be asking the doctor and how to make sense of all the jargon and misleading information out there in the world.” In addition, Dr. Safdi will head daily educational lectures, hikes and activities—along with pre-retreat private meetings to fully customize an individual’s needs for the retreat, and post-retreat follow ups with Dr. Safdi himself. “One of the important aspects of these retreats is how we dissect the epidemiology of wellness in the daily lectures,” Dr. Safdi said. “Is there proof in the longevity of lifespan through lifestyle change? We have that proof. Based on the different type of populations that we’ll be discussing, whether it’s the Seventh-day Adventists or populations in Sardinia or Okinawa, we study their behaviors to find the right methods to emulate for your lifestyle change. It’s fascinating stuff, and I’m still learning something new everyday.” Attendees will also enjoy luxurious accommodations at The Peaks Resort & Spa in Telluride, which is included in the cost, along with interactive meals and cooking demos including 6 breakfasts, 6 lunches and 4 dinners. Limited to only 15 attendees per retreat, the innovative program is scheduled throughout the summer, starting on June 3-9, then July 15-21, Aug. 19-25, and Sept. 23-29. Dr. Alan Safdi is Board Certified in Internal Medicine and Gastroenterology. He is a Fellow of the American College of Gastroenterology, was elected President of the Ohio Gastroenterology Society in 2013 and is on the board of the Digestive Diseases National Coalition. He co-founded and served as President of the Ohio Gastroenterology and Liver Institute and the Consultants for Clinical Research. He served Deaconess Hospital on its Executive Committee and as Chairman of the subsection of Gastroenterology for over 20 years. “The toughest thing to get across is how enjoyable this really is,” Dr. Safdi said. “It’s eye-opening. The whole week is action-packed with a ton of fun activities to dive into, all of which is easy enough to let you continue doing long after you’ve left the retreat.” For more info visit The Peaks...

read more

Style Fashion Week New York February 8th-11th

Posted by on 9:00 am in Fashion, Featured, Gallery, Happenings, Wellness | 0 comments

Style Fashion Week New York February 8th-11th

  The perfect fusion of Fashion, Art, Music and Commerce New York Fashion Week returns on February 8th through the 11th, 2018. Style Fashion Week, producer of globally recognized fashion events, provides top designers a world class platform to showcase their collections.  Each year Style Fashion Week presents the season’s must see shows, unforgettable performances and exclusive installations. The expansive Style Marketplace immerses guests in fashion as well as art and design and allows them to directly engage with brands throughout the event. Style Fashion Week represents the diverse cultures of New York, Los Angeles, Miami and Dubai, integrating international designers, media, celebrities and commerce season after season. Style Fashion Week December 7-10 |  Art Basel – Style Artist Lounge  |  Miami, FL February 8-11 2018  |  Style Fashion Week  | New York, NY March 8-11 2018  |  Style Fashion Week  | Los Angeles, CA April 5-8 2018  |  Style Fashion Week   |  Greater Palm Springs, CA April 13-15 2018 | Coachella – Style Artist Lounge  |  Greater Palm Springs, CA September 6-10 2018 |  Style Fashion Week  |  New York, NY October 11-14 2018 |  Style Fashion Week  |  Los Angeles,...

read more

Discover Your New Favorite Brands at IBE LA 2018

Posted by on 9:00 am in Beauty, Featured, Gallery, Happenings, Wellness | 0 comments

Discover Your New Favorite Brands at IBE LA 2018

From beauty and skincare to wellness and lifestyle brands—IBE LA has got you covered. 150 brands are exhibiting this coming January in LA, so it’s going to be a packed house with some of the most incredible indie beauty brands on the planet. You won’t want to miss IBE Los Angeles on January 24+25, 2018. Check out some of the favorites this year! Maapilim  |  Israel Maapilim are makers of grooming essentials from the Great Sea, which is the historical name of the Mediterranean. Their products are created with the region’s iconic natural oils and extracts, that are known for their benefits to the skin and hair. These ingredients have been used in the region for thousands of years as it was part of the spice route connecting Asia, Africa and Europe. COLLOSOL EAU DE LAIT  |  France Collosol Eau de Lait was invented in Paris in the 1950s. A pharmacist created a unique half-milk, half-water formula with a subtle fragrance and gentleness to fulfill an actress’s needs for an exceptional product to remove makeup and eliminate fatigue after performances. Collosol was long reserved only for those in the know, but today it is widespread among fashion celebrities and actresses. MOA Magic Organic Apothecary | United Kingdom MOA creates natural skincare products, made in England, inspired by old herbal folklore and with a sprinkling of magic! They continue an age-old tradition of using yarrow as a healing herb in all their products, which soothe, cleanse, moisturise, tone and energise. The therapeutic scents, herbal extracts and botanical oils used in the range, have a nurturing effect on mind, body and spirit. Lük Beautifood | Australia Proudly made in Australia, Lük Beautifood products are made with a potent mix of active foods that feed your skin with nutrients, hydration and protective antioxidants + anti-inflammatories while actively contributing to your health and wellbeing. They also make every effort to ensure their products leave the smallest footprint possible and do not test on animals. Lumene  |  Finland Rooted in the wellbeing rituals of Northern Finland, Lumene’s formulas harness the power of one of the last un-spoilt sanctuaries on earth combining pure oxygen-rich, pH skin friendly Arctic spring water, with a variety of hand-picked Arctic ingredients unlike any other. Every Lumene product has been carefully designed to reflect the potency of the natural ingredients found in the abundant forests. Dr Roebuck’s | Australia Their story started by the waves of Bondi Beach. Then came dry, sensitive skin and eczema. The sister duo launched a range of clean skincare products using a formula developed by their doctor parents to create a unique product where instead of adding ingredients, they removed them. No fillers, synthetic chemicals, or unnecessary scientific names are used; just pure, active ingredients. IBE LA 2018 Exhibiting Brands...

read more

Metropolitan Fashion Week Closing Gala and Fashion Awards

Posted by on 7:58 pm in Fashion, Featured, Gallery, Wellness | 0 comments

Metropolitan Fashion Week Closing Gala and Fashion Awards

Metropolitan Fashion Week Closing Gala and Fashion Awards, took place on Thursday, October 5th at the beautiful Arcadia Performing Arts Center. Guest were treated to a one-of-a-kind fashion show which featured haute couture gowns and costumes inspired by artwork from the J. Paul Getty Museum. Many celebrities were among the guest as well as industry professionals, and members of fashionistas. Arcadia, California, USA. 5th October, 2017. © Sheri Determan Arcadia, California, USA. 5th October, 2017. © Sheri Determan Arcadia, California, USA. 5th October, 2017. © Sheri Determan The Metropolitan Fashion Awards recognized some of the most outstanding contributions to Hollywood costume design, celebrity styling and more. The categories include Costume Designer of the Year (Motion Pictures), Costume Designer of the Year (TV), Costume Designer of the Year (Live Performance), Fashion Program of the Year, Fashion Designer of the Year, Outstanding Ensemble for Make-Up Artist and Hair Stylist (TV or Motion Picture), Fashion Influencer of the Year, Fashion Icon of the Year, and the Metropolitan Fashion Excellence Award. Congratulations to the winners! Arcadia, California, USA. 5th October, 2017. © Sheri Determan Arcadia, California, USA. 5th October, 2017. © Sheri Determan Arcadia, California, USA. 5th October, 2017. © Sheri Determan Metropolitan Fashion Week is one of the fastest growing fashion weeks in the United States, with shows in Seattle, Los Angeles, Las Vegas, and soon, New York and Miami. Metropolitan is the only fashion week in the world that features both Fashion Designers and Costume Designers, from around the world, on one runway. Metropolitan Fashion Week has made a global impact on the fashion scene by presenting events held in dramatic, non-traditional venues that showcase not only fashion designers and costume designs, but also the most beautiful venues each city has to offer. Celebrating the world of fashion and costume designers in the categories of Avant Garde and Couture Gowns, created by international fashion and costume designers and are original “one-of-a-kind” creations. Arcadia, California, USA. 5th October, 2017. © Sheri Determan Arcadia, California, USA. 5th October, 2017. © Sheri Determan FULL GALLERY  ...

read more

Style Fashion Week Kicks Off Most Incredible Season to Date at Avenue LA

Posted by on 9:00 am in Fashion, Featured, Gallery, Happenings, Wellness | 0 comments

Style Fashion Week Kicks Off Most Incredible Season to Date at Avenue LA

Last night, guests of Style Fashion Week gathered at the sold out opening reception at Avenue LA to celebrate a week of must-see runway shows, exclusive art exhibits and unforgettable performances. The star-studded guests could be found sipping sensational blush-toned rose, provided by Notorious Pink, while mingling with designers, models, artists and socialites. The party was the kick-off to Style Fashion Week’s four-day series at the Pacific Design Center, which will take place on Oct 12-15. For tickets, guests can download the StyleFW app, or...

read more