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Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands
Feb17

Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands

After acquiring Level Naturals and Das Boom Industries a year ago, Wake Up To Beauty is positioning itself to be multibrand heavy hitter in the natural segment. Led by Celeste Bernabe and David Rosenblatt, former general manager for North America at Moroccanoil, the emerging beauty industry player aims to assemble a portfolio of three to five brands it can transform from underperforming gems to formidable powerhouses. Next year, Wake...

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