Life can be as simplistic or as complicated as we wish. Having that choice is the beauty of life. The freedom to be you! Whether you set your own supernatural goals, live a healthier life or travel to an unfamiliar territory, all of us have the desire to let our true selves be known.
Fashion is the most visible way to speak to the world without having to say a word! Within just a few seconds, you can tell a lot about a person by what they are wearing. An inner reflection of an outward expression is what fashion represents. So what do you represent? Who do you support and why? We all know what we like; yet some of us do not feel comfortable enough to fully let ourselves be authentic. Let’s challenge ourselves this year to let our inner being shine through in our clothes!
Speaking of shine, Stelari is a new boho chic active wear and lifestyle brand that embodies a unique effortless style. Stelari’s first season in active wear debuts with the “Tarot of the Bohemians” collection. Based on vintage tarot cards, the collection features eco conscious yoga tanks with a whooping recycled content of 94%! Whether enjoying the sweat wicking lightness during your favorite yoga flow or hanging with your friends in cool, casual comfort, Stelari speaks to your inner gypsy. Stelari’s focus is on creating meaningful, wearable pieces of artwork. Each Tarot of the Bohemians Collection design is meant to symbolize your own truth. Wear it to strengthen your intention for yoga practice and for life.
I was pleased to get a chance to interview the owner, Kim Roach on this new exciting brand.
What made you decide to start Stelari?
KR: There was never a decision to start Stelari because it always lived in my heart. I feel my most authentic and best self when I am active and creating, so it was only natural to marry the two.
Did you have a background in fashion?
KR: My undergraduate degrees are in Marketing and Finance. After graduating college I sought out to work in fashion but found it extremely difficult to break into the industry, especially in the city I was living in. I am an entrepreneur at heart and have been creating businesses since I was a child. I always knew I would create my own brand. When my kids were old enough to start pre-school I began my journey to Stelari. I basically started over – attending fashion design classes and gaining a deeper knowledge of the industry. Creating a line that embraced my love of fashion, yoga and fitness is the clearest extension of who I am at my core and the essence of my life.
What does the word Stelari mean?
KR: Stelari is an abstract word my mind kept saying whenever I would think about life and my connection with others. When we listen to our intuition and live a conscious life that is authentic and meaningful to our unique selves, we are in the rhythm of life. This is how I strive to live my life and I want to inspire others to do the same. Stelari – find your rhythm.
What is the inspiration behind this Tarot of the Bohemians collection?
KR: This collection was inspired by the ancient wisdom and symbolism of the Tarot. I am constantly in awe and inspired at the way life and the Universe communicates with each of us, if we are conscious and quiet enough to listen. For me, the message of this collection is we are all our own fortune tellers and we create our destiny with every thought, word, action and non-action. Our lives on the outside are simply a reflection of our inside.
What do you enjoy most about your job?
KR: Being creative! The early mornings are my “me” time. There is something very sacred about the creative energy of the morning- when my mind, body, and soul are refreshed and there is serenity around me. This is when I get most of my creative inspirations. It is truly one of the most fulfilling things to have a vision, to see it actualized, and to find that others connect with its meaning.
How is your brand different?
KR: Stelari is unique from other brands because the apparel we create is designed to be meaningful, functional, and fashionable. Our clothes are pieces of artwork – each design symbolizes our core values and the intention of the person wearing it.
Who is the Stelari girl?
KR: The Stelari woman believes in her own powerful being. She’s curious about life. She loves connecting with people just as much as she enjoys silent walks alone. She’s a hard worker and a fun seeker. She’s creating a purposeful life and believes all her dreams can come true.
What has been your greatest accomplishment?
KR: Striving to always follow my own truth, popular or not.
What would you say the hardest part of growing a new business is?
KR: Balance! I have a 5 and 7 year-old, and at times it can be difficult being a mom, an entrepreneur, a yogi and a wife. Striving to balance and fulfill all my roles is a challenge that I believe we all face at one time or another. The key, I found, is to stay focused on my purpose and my intention.
What is your daily routine like?
KR: I usually wake up around 5am to enjoy a couple hours devoted to creativity and spirituality. For me, these two things are deeply intertwined. If I have a busy day of meetings, I try to get in an early morning run. At 7am the kids wake. After getting them off to school, I drive to my favorite local yoga studio. A daily practice is sacred to me and I strive to preserve this time for myself. The rest of my day is spent working on my line, responding to emails and general business operations. In the afternoon, I pick up my kids from school and we begin our own routine. It’s busy, but it’s exactly the life I wanted and created, and I am so thankful for it.
What’s your philosophy of life?
KR: I believe that our life’s greatest purpose is to let our soul be seen. When we connect to the deeper part of ourselves, the Universe, and each other, we can begin to shed the layers and let our most beautiful, fragile and vulnerable self be seen.
You can see Stelari’s new collection at: www.Stelari.com. Don’t forget to check out the amazing yoga towels as well!
Finding our rhythm to life looks different for everyone that is why it is your rhythm, not someone else’s. Be unique, be bold, be you!
Article By: Tosha Cole Clemens
Fashion Industry Expert
All photos courtesy of Stelari for Gypset Magazine