Alexa has gone Hollywood. Alexa, the brains behind Echo and Alexa enabled devices, and STXfilms have teamed up to create a magical holiday experience with the first-ever Alexa Powered Premiere. Alexa will join the stars of “A BAD MOMS CHRISTMAS” – Mila Kunis, Kristen Bell, Kathryn Hahn, Jay Hernandez, Justin Hartley, Cheryl Hines and Susan Sarandon – as they step onto the red carpet at the film’s Los Angeles premiere on Monday, October 30th. “A BAD MOMS CHRISTMAS” is the eagerly awaited follow-up to last summer’s smash hit “BAD MOMS” from STXfilms.
“We’re excited to be working with STX to create the first ever Alexa powered movie premiere,” said Daniel Rausch, Vice President, Amazon. “Our customers tell us how much they love using Alexa at home for things like controlling lights and entertainment, staying connected to family, and finding the perfect holiday cookie recipe, and we wanted to bring that same experience to the red carpet in a fun, unexpected way. With a little help from STX, Alexa might even make it snow for this premiere!”
Amy Elkins, EVP, Media & Marketing Innovation at STXfilms said, “Identifying clever ways to connect engaging experiences with data and technology is at the center of STX’s marketing aim. Alexa helps make your life easier and more fun, which is especially helpful when you’re a mom juggling so many things and trying to get them all done. We couldn’t have found a better partner to join the A BAD MOMS CHRISTMAS premiere in and helping to get the holidays started early.”
STXfilms will open A BAD MOMS CHRISTMAS nationwide on Wednesday, November 1st.
“A BAD MOMS CHRISTMAS”
A BAD MOMS CHRISTMAS follows three under-appreciated and overburdened women as they rebel against the challenges and expectations of the Super Bowl for moms: Christmas. And if creating a more perfect holiday for their families wasn’t hard enough, they have to do all of that while hosting and entertaining their own mothers. By the end of the journey, our moms will redefine how to make the holidays special for all and discover a closer relationship with their mothers.